For damaged hair

Common signs include noticeable breakage, split ends, hair that feels rough or straw-like, and strands that snap rather than stretch when pulled gently. These usually indicate the hair's internal structure has been weakened by bleach, colour, or heat styling.

Repair products can't undo chemical damage that's already occurred, but bond-building and protein-based formulas can rebuild and reinforce the hair shaft, making it noticeably stronger, smoother, and less prone to further breakage with consistent use.

Bleach and colour are common causes, but heat styling, over-brushing, and even excessive friction from towel-drying can also weaken hair's structure over time. Damage tends to be cumulative, so multiple factors often combine to create visible breakage.

Most people notice smoother, stronger-feeling hair within a few uses of a repair shampoo and conditioner, while more significant improvement in breakage and split ends typically takes several weeks of consistent use, especially when paired with a weekly treatment.

Not necessarily — repair products are designed to support colour-treated hair, not replace it with untreated hair. The goal is to reinforce hair's strength between and after colour services, so you can continue colouring while minimizing further damage.