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Like most hair masks, it's meant to be used periodically rather than daily — typically once a week or once every couple of washes — in place of your regular conditioner, since it's a more intensive treatment.

Most repair shampoos and conditioners can be used every wash, while more intensive repair treatments or masks are best used 1 to 2 times per week. Overdoing intensive treatments beyond that can occasionally leave protein buildup, so balancing repair with hydration is key.

If your hair feels brittle, snaps easily, or has visible split ends, it likely needs a repair treatment focused on rebuilding strength. If it feels rough or dry but isn't breaking, a hydrating formula may be enough — many people with heavily processed hair benefit from using both together.

Yes, the Hydrating Mask is safe for color-treated, highlighted, and bleached hair, and is designed to add moisture without stripping color.

Both masks deliver intense moisture using similar nourishing ingredients. The Deep Hydrating Mask is positioned with extra care for medium-to-thick hair and emphasizes strong, long-lasting moisture and flexibility, while the Hydrating Mask is described as ideal for dry or sensitive hair generally, with a focus on bringing life back to hair that feels dull or fragile. If your hair is thicker or coarser, the Deep Hydrating Mask may be the better fit; for finer or more sensitive hair, the Hydrating Mask may feel gentler.