Shampooing Violet

I don't have platinum hair, just really light highlights, and this works perfectly for me. Brightens them up without making the color look dull.

I've tried sooo many purple shampoos and most leave my hair feeling like straw. This one tones really well and my hair actually feels soft after.

Really like the results and it doesn't dry out my hair. I just have to be careful how long I leave it on because my ends are super light.

Great lather, great smell, helps neutralize the gold tones and enhances the bleach blonde tones

I could see a difference the first time I used it, especially around the front where my hair gets the most yellow. Really impressed!

Great

I use this about once a week and its been great for keeping my platinum looking clean and bright. Doesn't make my ends feel dry either.

My blonde gets warm pretty quickly after I leave the salon. This has helped a lot and I don't feel like I need a toner as often.

Honestly thought this would be like every other purple shampoo I've tried but I was wrong. My blonde looks brighter and my hair feels really nice.

I included the mention of your shampoo in the conditioner review both products are amazing thank you!!

The toning is great but what surprised me is how soft my hair feels after shampooing. Most purple shampoos dry me out sooo much.

This shampoo is fantastic! Hair is left soft and nourished and smelling fresh. Best shampoo I have ever used for blonde.

I didn't notice a huge difference the first time but after using it 2 or 3 times my blonde was definitely less yellow.

My highlights were getting pretty yellow between appointments. Used this twice and they're already looking cooler and brighter.

I've been using it once a week and my color definitely looks brighter. Some of my darker blonde pieces take a little longer to tone but overall it works really well.

Been using this every 5 or 6 days for about a month now. Keeps the yellow away and my blonde looks way fresher between salon visits.

The best. This shampoo takes the brassiness away without leaving your hair looking blue or dry. Love how my hair looks.

I really tried other products to the brassyness out of my white ,l really love your product and itreally worked 😊😊😊

I am 36 and VERY silver headed. One of the most challenging things about letting my silvers come in has been finding the right purple shampoo. This is it for me. I use it once a week and leave it on for 5-10 min. It brightens and shines my hair right up. In the summer sometime I use it a second time during the week without letting it soak to counteract sun and pool wear an tear.

This definitely extends the life of my highlights. Keeps the yellow tone out of my blonde hair and is probably the best purple shampoo I�ve used out of all the brands I�ve tried including Oribe, Bumble and Bumble, and other high end salon brands.

This is a great shampoo to keep your hair glistening white and not yellowing.

I love this Shampoo and Conditioner. I use it once a week (give or take) and my sister always notices a difference with my blonde hair. It does great at removing brassiness!

Started using this product to keep the yellow out of my hair. I love the moisture level in my hair, the shine. Most of all the value. Most definitely will keep ordering it.

Does a great job of keeping my hair from looking brassy. I use it once a week, which was recommended by my stylist. Definitely gets a 5 star review.

I bought this from the recommendation of my hair stylist. I�m letting my grey hair grow out, and she claims this will help brighten the rest of my hair, while doing so.i use it every other shampoo, per her recommendation, as using too often could turn my hair purple. So far, so good.

I've had white highlights to blend in to the ones naturally showing up. This shampoo is perfect to keep the brassiness down. Bonus, I don't need a lot of it, it smells nice and it's not turning my tub or hands purple. I use mine every day and it's been great extending the time I need to return to the salon.

Battling brassy tones has always been a struggle, but this sulfate-free purple shampoo is a game-changer. Not only does it effectively remove that unwanted brassiness, but it also leaves my hair feeling incredibly soft and nourished.

Use this at every shampoo day. Keeps blonde from turning brassy.

Smells good and okay value for the price

Does what it says, my hair has never looked better __

This is the purple shampoo recommended to me by my hairstylist for blonde maintenance. A little bit goes a long way, especially if you use it as a second wash after a cheaper shampoo. Works great, feels great, smells great!

I could not be happier with this purchase. The shampoo is very dark and thin but lathers very well. My hair was soft after rinsing. After towel drying my hair, it was shiny even while still damp.I would recommend rinsing hands well after lathering to avoid staining. Great value.