Blue Shampoo

Works great! Has kept my blonde bright. Makes my hair soft and smells great

Absolutely love this blue shampoo
Great brightening tone

Didn'T know much about blacklight before using and can now vouch for them thanks

It actually works lol

Happy with it

Can't get over the smell of the shampoo

I told my friends about this

other blue shampoos left my hair feeling so dry in the past but not this one

I am someone who is very picky when it comes to toners or toning shampoos. My roots are dyed to level 7 and my ends are level 9 and 10. My goal was to neutralize the brass on my roots (orange) and even out the yellow on the ends. This is the best toning shampoo I ever used. Fanola and Shimmer Lights are super drying, wouldn�t recommend. This product made my ends a nice icy/platinum blonde color. It didn�t neutralize my roots but it made them more vibrant and blended. Im shocked to have found a toning shampoo that makes hair more vibrant and brighter, all past products I used were either too green/blue or dull. This product isn�t perfect (it would be if it tones level 7 and is more hydrating) but I highly recommend it; after 1 use I�m glad to have bought it. Size of bottle is smaller than I thought too but anyways happy.

Best shampoo ever. Really works to get the brassiness out

Very drying! If you buy this buy the mask to go with it. It works really well on my hair and smells so good and little bit goes a long way you only have to use it like once every 3/4 washes

I had a ton of brassiness in my hair after getting it highlighted and ordered this shampoo and it completely transformed my hair! I love the end result! The before and after was from one application about 2 minutes in the shower. Definitely a must buy if you have brassiness like I had.

Worked great!! I have light brown hair and had highlights on the end that had turned brassy and an overall red tone to the ends. One five minute treatment and my hair is shiny and the highlights pop.

I rarely bother to write product reviews unless they really WOW me - and this product has done that. I recently painted highlights into my own level 7ish blonde hair and even though I used toner afterward, my roots still had some parts with a stubborn orangey-carroty hue. I've never used a blue shampoo before but came across this one and ordered right away based on positive reviews. I left it on for 5 minutes on my crown and roots, and 1-2 minutes on the lengths, which needed far less correction, I just wanted to make sure the entire look was cohesive. The results are PERFECT and all the orange tone is gone. I'm blown away by how well this worked! As other reviews have stated, it is a bit drying so just use a good conditioner or hair mask afterward and you'll be fine.

It really works! I have joico blue shampoo, matrix brass off and I like this one more. Don't dry my hair, Remove yellow and orange tones. My hair is about a seventh tone level, and it has yellow and red tones that I wanted to remove. After the first use, I saw good results. I use it about once every week and a half.

It really brightened my hair

Me encanta como deja mi cabello

Oh my goodness this is incredible. My hair was very dark brown three days ago. I went through the process of going back to my blonde that I like to have which is more of a platinum blonde. So of course along the way I looked like a super ginger! I mean really orange, so much so, it was embarrassing. I couldn�t go outside. Had to wear a hat, it was just ridiculous, but that�s the nature of the beast and the way it works going through all the levels. Once I got it down to just being brassy as you see in the photo, I purchased this, used it early in the morning because it arrived at 4am�. and here�s the before orange and after blonde! Simply incredible! I�m so happy I bought the conditioner as well! No damage to my hair! HIGHLY RECOMMENDED!!!

I got tired of paying exorbitant prices for the namebrand blue Martha shampoo, so I got this one instead it�s a good shampoo overall. I like the scent, it�s not too Perfume-y, does a decent job with maintaining my blonde color, and it produces a nice sudsy foam. But it still isn�t as good as the more recognizable brands, Which score better on those three items. You get what you pay for. Then again. Since I use so much shampoo, this one works well enough for the price. Will probably buy again.

I recently discovered if we want to cancel brassiness in our bleached/highlighted hair, we need to be using a blue shampoo instead of purple. Going in I didn�t have really high hopes. I am amazed at what this did though! It looks like I got a professional toning service at a salon! I applied it and left it on about 3 minutes. It is a little drying, so I followed with a hydrating mask. I will now be using this regularly!

Me encanto

This is great shampoo to keep the brassy look away!